There are a number of digital marketing strategies that are required for optimum business operation. Paid advertising and search engine optimization are one of the two main strategies of digital marketing. In fact, it would not be wrong to say that PPC and SEO are one of the most important strategies a company can have for its overall brand promotion. In this post, we are going to look at both digital marketing strategies and see what you should prefer as a go-to strategy for increased online presence. Scroll below for detailed PPC vs. SEO analysis.