Most of the website and SEO experts spent time and effort in ranking their website on the top in the search engine result page of Google. But if your goal is to drive organic traffic then you should always consider Bing and Yahoo.
Discovering different ways to drive organic traffic enables small businesses and newly launched websites to become competitive in the market. Today consider Google as your primary and only source of traffic and slow your online growth and revenue.
If your website organic traffic is totally dependent on search engine result page ranking then it’s time to reconsider your strategy. Other than Google search every brand and business has different options (source) to drive organic traffic without ranking on google.