Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed.
The quality of your web page and answers matters the most and there are other factors considered by Google while ranking a web page for the featured snippet. Getting your web page eligible for feature snippets will enable you to get an immense amount of traffic.
Top search engines like Google are continuously updating their algorithms to offer more optimized search results. Considering that keeping yourself updated with the latest SEO trends will help you to maintain your website rank and reputation.
If your business relates to any specific category in Pinterest then make sure you list it under that category to make your business page and content appear in the search results.
Not only that but Pinterest also allows you to convert your normal account into a business account. But here is the thing if you are looking to run ads form your business account then you need to upgrade it.
You don’t have to pay any fee while signing up for a Pinterest business account. Pinterest comes with various attractive marketing features including analytics that you give you insight about your performance. Pinterest also offers features target shows you are a business, Pinterest widgets, and Pinterest tags.
Creating an effective and impactful Pinterest marketing strategy is the only way you can leverage its features to grow your business and attract more customers online.
Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution.